Rhonda De Silva, the CEO and founder of Matsuge Ltd., is a Sri Lankan-born Canadian PMU Master and Educator who has revolutionized the permanent makeup (PMU) industry in Sri Lanka.

Driven by a desire to make a global impact, Rhonda has been a diligent and ambitious professional since the age of 18. Her journey began as a flight attendant for Air Lanka, where her exposure to diverse cultures and beauty standards sparked her passion for the beauty industry. After migrating to Canada, Rhonda worked with prestigious luxury cosmetic brands such as Estée Lauder, Chanel, and Lancôme, eventually becoming the cosmetic manager for The Hudson Bay Company, one of Canada's oldest retail establishments.

Rhonda's entrepreneurial spirit and dedication led her to embark on a new venture in 2021, relocating to Sri Lanka to establish Matsuge LK. This brand embodies Rhonda's hard work, cultural insights, and commitment to women’s empowerment. Matsuge focuses on enhancing women's confidence, celebrating their uniqueness, and embracing their inner beauty. Rhonda, the only Canadian and internationally qualified technician in Sri Lanka, has built an exceptional team in Colombo and Kandy, positioning herself as a leading expert in her field.

Rhonda's commitment to excellence extends to the Matsuge Academy, where she has set new benchmarks for beauty training, aligning with international standards. The academy has empowered numerous students and women, providing them with the skills and knowledge to pursue their entrepreneurial dreams. Rhonda emphasizes the importance of hard work and determination, inspiring others to believe in their potential regardless of their circumstances.

Under her leadership, Rhonda's team has garnered multiple awards, establishing her as a pioneer in the PMU industry in Sri Lanka. Her recognition with the Queen Book Awards has further amplified her platform to share her vision and message of empowerment. Rhonda’s story is a testament to the power of passion, motivation, and self-belief in achieving one’s goals.

Rhonda extends her heartfelt gratitude to the Queen Book Awards for recognizing her efforts and contributions to the PMU industry. Being nominated and winning this prestigious award is a tremendous honor, providing Rhonda with an invaluable platform to further her mission of empowerment and innovation. She thanks the Queen Book Awards for their support and recognition, which have significantly bolstered her vision and message, inspiring others to pursue their passions with unwavering dedication and belief in their capabilities.

As the founder and CEO of Matsuge, Rhonda De Silva has made a significant mark in the beauty industry. Within just five years, she has positioned her brand as a leader in the permanent makeup industry in Sri Lanka. Rhonda continues to empower women worldwide, celebrating the natural beauty inherent in everyone.